American Heart Association

I developed and executed this concept for the American Heart Association to be used across various print and digital media platforms. The goal was to encourage people to learn more about the non profit’s mission and ultimately become advocates by joining the fight and taking action to help put and end to heart disease and strokes.

Taking a pair of gloves and forming them into the shape of a heart accomplished a quick and easy-to-grasp concept that I tied together with a simple and direct message and concise copy which directed the audience to the site where they could learn more.

The result was a successful, simple yet bold campaign that was hopefully one tool in the toolbox used to save lives.