MN Cosmetics Summer ’15 Social Shareables
For every seasonal collection I work on at Merle Norman Cosmetics, along with all of the print materials, I create social media graphics which can be shared across various social media platforms.
This is usually the last stage of the collection for me. I pull from everything I directed and designed to determine digital content that lends itself well to social media and generates audience interest and interaction.
It’s always fun to dig through the outtake photos and utilize some which were not used within other advertising avenues. In addition, I sometimes include never-before-seen, behind-the-scenes shots from various photo shoots, which create an intimate connection with social audiences.
Heather Gloria, Art Director; Dominick Guillemot, Model Photographer; Bruce James, Product Photographer; Xian Mikol, Model; Spencer Barnes, Makeup Artist