Grammy Recording Academy
MusiCares Person of the Year

AEG wanted to recognize and congratulate Dolly Parton on being chosen as the Grammy Recording Academy’s MusiCares Person of the Year in 2019 – which was quite the honor considering she was the first country-music artist to be named in the 29-year history of the award.

I wanted to create something more than just a photo of Dolly and some text.

Not knowing much about country music, nor Dolly, I dove in head first. I discovered that her self-described “symbol” is the butterfly. She’s been fascinated with them since childhood and she loves them so much that the swimming pool at her home near Nashville has a butterfly design at the bottom. Dollywood’s logo even has a butterfly in it. Who knew?

I came up with this concept of the microphone with a butterfly perched on top with a spotlight shining subtly in the background. I composited many photos to create the end result which was a success and represented her in a creative and unique way.

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"Design is not just what it looks like and feels like. Design is how it works."
-Steve Jobs